Since native RSS format is not designed to deliver media content, there is a need for newer format supporting video and audio. There is such format – Media RSS introduced by Yahoo! in 2004. Actually now RSS supports some king of pseudo audio and video with the enclosure tag.

Although there is a standardized format, there is not a Zend Framework native module. There is however a proposal, but that’s far not enough.

Possible Solutions

For me there are two possible solutions. The first is writing Zend_Feed_Mrss and extend the Zend_Feed_Rss functionality, but that appears to be a non-trivial task. The second solution is to write custom view returning XML, which I’m choosing for now. I hope I can paste some code soon!